Alan Rothenberg had a vision: A World Cup so enticing it could convince the USA - and the world - that the country could fall in love with football.
A vision to use the greatest sporting show on earth to win over a culture which had never shied away from the spotlight, but had never taken to the beautiful game.
A vision which was certainly bold for a man sat in a portable cabin in Colorado Springs alongside all six of his full-time staff.
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