Dana White says Zuffa Boxing will sign best fighters in the world after ground-breaking deal with Sky Sports

Head of Zuffa Boxing Dana White has vowed to sign the 'best fighters in the world' while delivering the biggest fights in boxing after announcing a new ground-breaking UK broadcast deal with Sky Sports. 

The multi-year agreement will mean at least five shows per year on UK soil and raises the curtain on a new era for the sport on Sky.

Zuffa Boxing was launched in 2025 and is headed up by UFC president and CEO Dana White and WWE President and TKO board member Nick Khan.

"It's not rocket science, we want to put on the best possible fights with the best fighters in the world," White told Sky Sports of the promotion's philosophies.

"Everybody's undefeated in boxing, that's going to change over the next couple of years. You know, if you look at how the UFC was built, I took everything that I loved about boxing and everything that I hated about boxing when building that business.

"So if it works so well for the UFC, it should work even better for boxing."

The promoters issued an early statement of intent with the marquee signings of Conor Benn and Jai Opetaia, with more new arrivals set to follow.

"Guys are running through the office every week in Vegas and we had a lot of meetings out here yesterday too, so the answer is yes," White explained.

"We're going to continue to sign not only the best fighters in the world, but fighters that we believe have the potential to be world champions someday."